Rollins Inc
stock32.63
+0.48 (+1.49%)
Closed 14 Oct, 21:00
Good Money Guide Pro Score
Attractive
Attractive investment profile
Technical Analysis
Short-Term Outlook
Bullish
2 bull · 1 bear · 2 neutral
Medium-Term Outlook
Neutral
2 bull · 2 bear · 0 neutral
Price below 50-day MA
Price below 200-day MA
Price above 12-day EMA
Price above 26-day EMA
Neutral momentum zone
MACD above signal line
Overbought — potential reversal down
Price near middle band
Volatility measure — informational only
Market Statistics
Open
32.32
Day High
32.66
Day Low
32.09
Previous Close
32.15
Day Range
32.09 - 32.66
Volume
4.86M
Day Change
+0.09
Market Cap
21718825000
Exchange
NYSE
Sector
Industrials
Last Updated
2026-10-14
Fundamentals
Rollins, Inc. is a North American consumer and commercial services company.
Market Cap
$15.47B
P/E Ratio
29.23
Forward P/E
25.91
PEG Ratio
2.64
Price/Book
11.06
Price/Sales
3.94
Dividend Yield
0.02%
Beta
0.73
52W High
$65.4
52W Low
$29.29
50-Day MA
$34.39
200-Day MA
$48.77
Profit Margin
0.14%
Revenue (TTM)
$3.92B
Shares Out
481.14M
Analyst Forecast
Consensus Target
42.00
Implied Upside
+28.7%
Fundamental Analysis
Valuation
Bearish
0 bull · 3 bear · 1 neutral
Profitability
Neutral
1 bull · 1 bear · 0 neutral
Financial Health
Neutral
0 bull · 0 bear · 0 neutral
Potentially overvalued — high growth expectations priced in
Potentially overvalued — growth doesn't justify the P/E
Reasonable valuation vs revenue
Premium to book value
Positive earnings per share
Low return on equity
Learn about Rollins Inc
What is Rollins Inc?
Rollins Inc. is a leading global consumer and commercial services company that specializes in pest control and protection. It operates through various well-known brands, providing services like termite control, rodent management, and residential sanitation to millions of customers worldwide. The company generates revenue primarily through recurring service contracts, which creates a steady stream of income.
Is Rollins Inc a good investment?
Rollins is often viewed as a resilient business because pest control is considered an essential service regardless of economic conditions, potentially offering stability for portfolios. However, investors should be aware that the stock often trades at a premium valuation, and competition within the fragmented pest control industry remains intense. Please note that this information is for educational purposes only and does not constitute financial advice.
How do you invest in Rollins Inc?
You can invest in Rollins by purchasing individual shares of ROL through a brokerage account or trading platform. Alternatively, you might gain exposure to the company by investing in industrial sector ETFs that include Rollins as a holding. Ensure you research your preferred broker's fee structure before initiating any trade.
Educational content generated by AI — not financial advice.
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News & Sentiment
Rollins Inc Price Target Cut to $35.00/Share From $40.00 by JP Morgan
JP Morgan has lowered its price target for Rollins Inc. (NYSE:ROL) to $35.00 per share, down from the previous $40.00. This adjustment reflects a revised outlook from the financial institution regarding the company's stock valuation. The new price target suggests a potential change in market expectations for Rollins.
Rollins (ROL) Reports Next Week: What to Know Ahead of the Release
Rollins (ROL) is expected to report flat earnings compared to the prior year, but with a 9.6% increase in revenues for the quarter ended September 2026. The Zacks Consensus Estimate for EPS is $0.35, but the Most Accurate Estimate is slightly lower, resulting in a negative Earnings ESP of -1.45%. With a Zacks Rank of #4, Rollins does not appear to be a strong candidate for an earnings beat.

UBS cuts Rollins stock price target on choppy growth outlook By Investing.com
UBS has lowered its price target for Rollins Inc. (NYSE:ROL) to $36 from $43, maintaining a Neutral rating, due to a choppy growth outlook and expectations for continued soft third-quarter results. The stock has seen a significant decline, and other analysts like Piper Sandler, Wells Fargo, and JPMorgan have also downgraded Rollins and reduced price targets, citing concerns such as AI search activity favoring smaller competitors, increased private equity investment, softer residential business growth, and near-term margin issues. Despite the lowered expectations, InvestingPro analysis suggests Rollins may be undervalued, potentially offering a short-term bounce.

ROL Maintained by JP Morgan -- Price Target Lowered to $35
JP Morgan analyst Tomohiko Sano maintained a Neutral rating for Rollins (ROL) but lowered the price target to $35.00 from $40.00. Despite this cautious outlook, GuruFocus indicates ROL is significantly undervalued with a GF Value™ of $61.25 against a current price of $32.27, boasting a strong GF Score™ of 84/100 due to high profitability and growth ranks. Institutional investors show generally positive sentiment, with 7 gurus holding positions and no recent insider trading activity.

Rollins (ROL): Can Repeat Customers Still Justify a Premium?
Rollins, Inc. (ROL), a pest control company, faces challenges despite its recurring revenue model, with slower organic revenue growth, declining operating margins, and increased costs. While its customer retention remains strong, the company's high forward P/E of 26x is difficult to justify given moderated earnings growth and increased difficulty in customer acquisition, partly attributed to changes in how customers find providers due to AI search. Rollins needs to improve conversion rates and customer economics to sustain its valuation, especially when compared to its closest rival, Rentokil Initial plc (RTO).
Rollins (ROL): Can Repeat Customers Still Justify a Premium?
Rollins, Inc. (ROL) is facing challenges in its pest control business, with weaker consumer searches and uneven lead recovery impacting its ability to expand its customer base. Despite high valuation multiples (26x forward P/E), the company's operating profit growth is lagging revenue growth, leading to a smaller multiple compared to previous years. The article questions whether recurring customer revenue can justify its premium valuation if customer acquisition costs rise and operating margins continue to be pressured.
ROLLINS, INC. SCHEDULES DATE FOR RELEASE OF THIRD QUARTER 2026 FINANCIAL RESULTS
Rollins, Inc. has announced the schedule for the release of its third quarter 2026 financial results. The company plans to issue a press release detailing these results after the market closes on October 25, 2026. A conference call and webcast for investors and analysts will follow on October 26, 2026, to discuss the results and provide an update on company operations.

ROLLINS, INC. SCHEDULES DATE FOR RELEASE OF THIRD QUARTER 2026 FINANCIAL RESULTS
Rollins, Inc. (NYSE: ROL) announced it will release its third-quarter 2026 financial results after market close on Wednesday, October 21, 2026. The company will host a conference call on Thursday, October 22, 2026, at 8:30 a.m. Eastern Time to discuss the results. Interested parties can access the call via phone or a live webcast on Rollins' investor relations website.
ROLLINS, INC. SCHEDULES DATE FOR RELEASE OF THIRD QUARTER 2026 FINANCIAL RESULTS
Rollins, Inc. has announced the scheduling of its third-quarter 2026 financial results release. The news item provides only a headline, with no further details available about the content of the announcement. This update focuses on the company's upcoming earnings report.

Pest-control company Rollins will discuss third-quarter results at 8:30 a.m. Oct. 22.
Rollins, Inc. (NYSE: ROL) announced it will release its third-quarter 2026 financial results after market close on October 21, 2026. A conference call to discuss these results will follow on October 22, 2026, at 8:30 a.m. Eastern Time. The call will be webcast live and a replay will be available on the company's website.
Community Discussion
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Point & Figure Analysis
Famous Investors Holding ROL
Jim Simons
1.67M sh · 0.1% of portfolio
$69.75M
NEW
Ken Griffin
1.46M sh · 0.0% of portfolio
$61.07M
NEW
Mario Gabelli
1.31M sh · 0.5% of portfolio
$54.69M
NEW
Ken Griffin
430.3K sh · 0.0% of portfolio
$17.96M
NEW
Ken Griffin
27.6K sh · 0.0% of portfolio
$1.15M
NEW
Ken Griffin
13.8K sh · 0.0% of portfolio
$576.0K
NEW
Source: SEC Form 13F, reporting period 30 Jun 2026. 45-day lag applies.
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