Markets

Rollins Inc

stock
ROL· NYSE· Industrials

32.63

+0.48 (+1.49%)

Closed 14 Oct, 21:00

2 Sept9 Sept15 Sept21 Sept25 Sept1 Oct7 Oct13 Oct2830323436
Open32.32
Mkt cap21.72bn USD
Dividend0.02%
High32.66
P/E ratio41.39
PEG ratio3.25
Low32.09
52-wk high65.40
52-wk low29.29
62

Good Money Guide Pro Score

Attractive

Attractive investment profile

Technical Analysis

Short-Term Outlook

Bullish

2 bull · 1 bear · 2 neutral

Medium-Term Outlook

Neutral

2 bull · 2 bear · 0 neutral

Moving Average (50d)
Bearish
34.17

Price below 50-day MA

Moving Average (200d)
Bearish
48.49

Price below 200-day MA

EMA (12d)
Bullish
31.69

Price above 12-day EMA

EMA (26d)
Bullish
32.40

Price above 26-day EMA

RSI (14)
Neutral
51.2

Neutral momentum zone

MACD
Bullish
-0.71

MACD above signal line

Stochastic Oscillator
Bearish
99.1%

Overbought — potential reversal down

Bollinger Bands
Neutral
31.38

Price near middle band

Standard Deviation
Neutral
1.09

Volatility measure — informational only

Insufficient data for OBV/VAD

Market Statistics

Open

32.32

Day High

32.66

Day Low

32.09

Previous Close

32.15

Day Range

32.09 - 32.66

Volume

4.86M

Day Change

+0.09

Market Cap

21718825000

Exchange

NYSE

Sector

Industrials

Last Updated

2026-10-14

Fundamentals

Rollins, Inc. is a North American consumer and commercial services company.

Market Cap

$15.47B

P/E Ratio

29.23

Forward P/E

25.91

PEG Ratio

2.64

Price/Book

11.06

Price/Sales

3.94

Dividend Yield

0.02%

Beta

0.73

52W High

$65.4

52W Low

$29.29

50-Day MA

$34.39

200-Day MA

$48.77

Profit Margin

0.14%

Revenue (TTM)

$3.92B

Shares Out

481.14M

PERSONAL SERVICESUSA

Analyst Forecast

Consensus Target

42.00

Implied Upside

+28.7%

Price vs 52W Range & Target
29.2952W Range65.40
Current Target
Beta0.73
Forward P/E25.91
50-Day MA34.39
200-Day MA48.77

Fundamental Analysis

Valuation

Bearish

0 bull · 3 bear · 1 neutral

Profitability

Neutral

1 bull · 1 bear · 0 neutral

Financial Health

Neutral

0 bull · 0 bear · 0 neutral

P/E Ratio
Bearish
29.23

Potentially overvalued — high growth expectations priced in

PEG Ratio
Bearish
2.64

Potentially overvalued — growth doesn't justify the P/E

P/S Ratio
Neutral
3.94

Reasonable valuation vs revenue

P/B Ratio
Bearish
11.06

Premium to book value

EPS
Bullish
1.10

Positive earnings per share

ROE
Bearish
0.4%

Low return on equity

Learn about Rollins Inc

What is Rollins Inc?

Rollins Inc. is a leading global consumer and commercial services company that specializes in pest control and protection. It operates through various well-known brands, providing services like termite control, rodent management, and residential sanitation to millions of customers worldwide. The company generates revenue primarily through recurring service contracts, which creates a steady stream of income.

Is Rollins Inc a good investment?

Rollins is often viewed as a resilient business because pest control is considered an essential service regardless of economic conditions, potentially offering stability for portfolios. However, investors should be aware that the stock often trades at a premium valuation, and competition within the fragmented pest control industry remains intense. Please note that this information is for educational purposes only and does not constitute financial advice.

How do you invest in Rollins Inc?

You can invest in Rollins by purchasing individual shares of ROL through a brokerage account or trading platform. Alternatively, you might gain exposure to the company by investing in industrial sector ETFs that include Rollins as a holding. Ensure you research your preferred broker's fee structure before initiating any trade.

Educational content generated by AI — not financial advice.

Time & Sales

No trades yet.

News & Sentiment

Rollins Inc Price Target Cut to $35.00/Share From $40.00 by JP Morgan

Moomoo· 14 Oct 15:08· Bearish

JP Morgan has lowered its price target for Rollins Inc. (NYSE:ROL) to $35.00 per share, down from the previous $40.00. This adjustment reflects a revised outlook from the financial institution regarding the company's stock valuation. The new price target suggests a potential change in market expectations for Rollins.

Rollins (ROL) Reports Next Week: What to Know Ahead of the Release

Yahoo Finance· 14 Oct 12:37· Somewhat-Bearish

Rollins (ROL) is expected to report flat earnings compared to the prior year, but with a 9.6% increase in revenues for the quarter ended September 2026. The Zacks Consensus Estimate for EPS is $0.35, but the Most Accurate Estimate is slightly lower, resulting in a negative Earnings ESP of -1.45%. With a Zacks Rank of #4, Rollins does not appear to be a strong candidate for an earnings beat.

UBS cuts Rollins stock price target on choppy growth outlook By Investing.com

Investing.com UK· 14 Oct 12:07· Bearish

UBS has lowered its price target for Rollins Inc. (NYSE:ROL) to $36 from $43, maintaining a Neutral rating, due to a choppy growth outlook and expectations for continued soft third-quarter results. The stock has seen a significant decline, and other analysts like Piper Sandler, Wells Fargo, and JPMorgan have also downgraded Rollins and reduced price targets, citing concerns such as AI search activity favoring smaller competitors, increased private equity investment, softer residential business growth, and near-term margin issues. Despite the lowered expectations, InvestingPro analysis suggests Rollins may be undervalued, potentially offering a short-term bounce.

ROL Maintained by JP Morgan -- Price Target Lowered to $35

GuruFocus· 13 Oct 20:07· Neutral

JP Morgan analyst Tomohiko Sano maintained a Neutral rating for Rollins (ROL) but lowered the price target to $35.00 from $40.00. Despite this cautious outlook, GuruFocus indicates ROL is significantly undervalued with a GF Value™ of $61.25 against a current price of $32.27, boasting a strong GF Score™ of 84/100 due to high profitability and growth ranks. Institutional investors show generally positive sentiment, with 7 gurus holding positions and no recent insider trading activity.

Rollins (ROL): Can Repeat Customers Still Justify a Premium?

Currently.com· 12 Oct 14:08· Somewhat-Bearish

Rollins, Inc. (ROL), a pest control company, faces challenges despite its recurring revenue model, with slower organic revenue growth, declining operating margins, and increased costs. While its customer retention remains strong, the company's high forward P/E of 26x is difficult to justify given moderated earnings growth and increased difficulty in customer acquisition, partly attributed to changes in how customers find providers due to AI search. Rollins needs to improve conversion rates and customer economics to sustain its valuation, especially when compared to its closest rival, Rentokil Initial plc (RTO).

Rollins (ROL): Can Repeat Customers Still Justify a Premium?

Yahoo Finance· 12 Oct 13:37· Neutral

Rollins, Inc. (ROL) is facing challenges in its pest control business, with weaker consumer searches and uneven lead recovery impacting its ability to expand its customer base. Despite high valuation multiples (26x forward P/E), the company's operating profit growth is lagging revenue growth, leading to a smaller multiple compared to previous years. The article questions whether recurring customer revenue can justify its premium valuation if customer acquisition costs rise and operating margins continue to be pressured.

ROLLINS, INC. SCHEDULES DATE FOR RELEASE OF THIRD QUARTER 2026 FINANCIAL RESULTS

Moomoo· 07 Oct 22:41· Neutral

Rollins, Inc. has announced the schedule for the release of its third quarter 2026 financial results. The company plans to issue a press release detailing these results after the market closes on October 25, 2026. A conference call and webcast for investors and analysts will follow on October 26, 2026, to discuss the results and provide an update on company operations.

ROLLINS, INC. SCHEDULES DATE FOR RELEASE OF THIRD QUARTER 2026 FINANCIAL RESULTS

StreetInsider· 07 Oct 20:11· Neutral

Rollins, Inc. (NYSE: ROL) announced it will release its third-quarter 2026 financial results after market close on Wednesday, October 21, 2026. The company will host a conference call on Thursday, October 22, 2026, at 8:30 a.m. Eastern Time to discuss the results. Interested parties can access the call via phone or a live webcast on Rollins' investor relations website.

ROLLINS, INC. SCHEDULES DATE FOR RELEASE OF THIRD QUARTER 2026 FINANCIAL RESULTS

TradingView· 07 Oct 20:05· Neutral

Rollins, Inc. has announced the scheduling of its third-quarter 2026 financial results release. The news item provides only a headline, with no further details available about the content of the announcement. This update focuses on the company's upcoming earnings report.

Pest-control company Rollins will discuss third-quarter results at 8:30 a.m. Oct. 22.

Stock Titan· 07 Oct 20:05· Neutral

Rollins, Inc. (NYSE: ROL) announced it will release its third-quarter 2026 financial results after market close on October 21, 2026. A conference call to discuss these results will follow on October 22, 2026, at 8:30 a.m. Eastern Time. The call will be webcast live and a replay will be available on the company's website.

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