PRODiageo
stock1,673.00p
+35.00 (+2.14%)
Price as of 13 Oct, 15:33 · Rate limit reached. Please try again in a minute.
Good Money Guide Pro Score
Attractive
Attractive investment profile
Technical Analysis
Short-Term Outlook
Neutral
2 bull · 2 bear · 1 neutral
Medium-Term Outlook
Bullish
4 bull · 0 bear · 0 neutral
Price above 50-day MA
Price above 200-day MA
Price above 12-day EMA
Price above 26-day EMA
Neutral momentum zone
MACD above signal line
Overbought — potential reversal down
Price near upper band — potential reversal
Volatility measure — informational only
Market Statistics
Day Change
+35.00p
Exchange
LSE
Sector
Beverages
FCA Net Short Position
Position date: 09 Oct 2026
The aggregated net short position reported to the FCA by all position holders with positions ≥ 0.2%.
Fundamentals
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Analyst Forecast
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Learn about Diageo
What is Diageo?
Diageo is a world-leading beverage company that owns a massive portfolio of premium alcohol brands, including Johnnie Walker, Guinness, and Smirnoff. The company operates globally, selling its products in over 180 countries and generating revenue through the distribution of spirits and beer to bars, restaurants, and retailers. It functions by leveraging strong brand recognition to maintain market share and pricing power across diverse consumer demographics.
Is Diageo a good investment?
Proponents often highlight Diageo’s strong cash flow, history of dividend payments, and resilience due to the premium nature of its brands. However, critics point to risks such as shifting consumer preferences toward health-conscious alternatives and potential exposure to international trade regulations or tax changes. Please remember that this overview is for educational purposes only and does not constitute professional financial advice.
How do you invest in Diageo?
You can invest in Diageo by purchasing its shares directly through a regulated stockbroker or a trading platform that provides access to the London Stock Exchange. Alternatively, you may gain exposure through broad market index funds or exchange-traded funds that include consumer staple companies within their holdings. Ensure you research the fees and account types available on your chosen platform before placing an order.
Educational content generated by AI — not financial advice.
Time & Sales
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News & Sentiment
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Community Discussion
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Point & Figure Analysis
Famous Investors Holding DGE
Ken Griffin
119.1K sh · 0.0% of portfolio
$9.57M
NEW
Ken Griffin
107.7K sh · 0.0% of portfolio
$8.66M
NEW
Ken Griffin
106.2K sh · 0.0% of portfolio
$8.54M
NEW
Ken Griffin
55.5K sh · 0.0% of portfolio
$4.46M
NEW
Source: SEC Form 13F, reporting period 30 Jun 2026. 45-day lag applies.