PROSouthern Company
stock87.04
+0.87 (+1.01%)
Price as of 13 Oct, 15:45 · Rate limit reached. Please try again in a minute.
Good Money Guide Pro Score
Attractive
Attractive investment profile
Technical Analysis
Short-Term Outlook
Neutral
2 bull · 2 bear · 1 neutral
Medium-Term Outlook
Neutral
2 bull · 2 bear · 0 neutral
Price below 50-day MA
Price below 200-day MA
Price above 12-day EMA
Price above 26-day EMA
Neutral momentum zone
MACD above signal line
Overbought — potential reversal down
Price near upper band — potential reversal
Volatility measure — informational only
Market Statistics
Day Change
+0.87
Market Cap
107431797000
Exchange
NYSE
Sector
Utilities
Fundamentals
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Analyst Forecast
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Fundamental Analysis
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Learn about Southern Company
What is Southern Company?
Southern Company is a major American utility holding company that primarily generates and distributes electricity to millions of customers across the Southeastern United States. It operates through several regional power subsidiaries and is also heavily involved in natural gas distribution and energy infrastructure projects. The company is widely known for being a regulated utility, meaning its operations are overseen by government agencies to ensure reliable service and stable pricing.
Is Southern Company a good investment?
Investors often view Southern Company as a reliable income play due to its long history of consistent dividend payments and defensive business model, which tends to be stable even during economic downturns. However, it faces risks related to high capital expenditure costs for large-scale energy projects and potential regulatory headwinds that could impact profitability. Please remember that this information is for educational purposes only and does not constitute financial advice.
How do you invest in Southern Company?
You can invest in Southern Company by opening an account with a brokerage platform that allows you to buy individual stocks using the ticker symbol SO. Alternatively, you can gain indirect exposure to the company by purchasing shares of utility-focused exchange-traded funds (ETFs) or mutual funds that include Southern Company in their holdings.
Educational content generated by AI — not financial advice.
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Point & Figure Analysis
Famous Investors Holding SO
Ken Griffin
1.04M sh · 0.0% of portfolio
$99.17M
NEW
Ken Griffin
778.4K sh · 0.0% of portfolio
$74.50M
NEW
Ken Griffin
550.0K sh · 0.0% of portfolio
$52.64M
NEW
Ken Griffin
253.3K sh · 0.0% of portfolio
$24.24M
NEW
Ken Griffin
136.9K sh · 0.0% of portfolio
$13.11M
NEW
Ken Fisher
117.5K sh · 0.0% of portfolio
$11.24M
NEW
Ray Dalio
17.0K sh · 0.0% of portfolio
$1.62M
NEW
Source: SEC Form 13F, reporting period 30 Jun 2026. 45-day lag applies.