Ford Motor Company
stock12.10
+0.10 (+0.83%)
Closed 13 Oct, 21:00
Good Money Guide Pro Score
Neutral
Mixed investment profile
Technical Analysis
Short-Term Outlook
Bullish
2 bull · 1 bear · 2 neutral
Medium-Term Outlook
Bearish
1 bull · 3 bear · 0 neutral
Price below 50-day MA
Price below 200-day MA
Price below 12-day EMA
Price below 26-day EMA
Neutral momentum zone
MACD above signal line
Oversold — potential reversal up
Price near middle band
Volatility measure — informational only
Volume Indicators
On Balance Volume (OBV)
Volume Accumulation Distribution (VAD)
Market Statistics
Open
12.02
Day High
12.15
Day Low
11.93
Previous Close
12.00
Day Range
11.93 - 12.15
Volume
33.63M
Day Change
-0.17
Market Cap
56702177000
Exchange
NYSE
Sector
Consumer Discretionary
Last Updated
2026-10-13
Fundamentals
Ford Motor Company, commonly known as Ford, is an American multinational automaker that has its main headquarters in Dearborn, Michigan.
Market Cap
$47.85B
Forward P/E
6.96
PEG Ratio
8.48
Price/Book
1.45
Price/Sales
0.26
Dividend Yield
0.05%
Beta
1.94
52W High
$17.59
52W Low
$10.85
50-Day MA
$13.47
200-Day MA
$13.46
Profit Margin
-0.04%
Revenue (TTM)
$187.97B
Shares Out
3.92B
Analyst Forecast
Consensus Target
15.70
Implied Upside
+29.8%
Fundamental Analysis
Valuation
Neutral
1 bull · 1 bear · 1 neutral
Profitability
Bearish
0 bull · 2 bear · 0 neutral
Financial Health
Neutral
0 bull · 0 bear · 0 neutral
Potentially overvalued — growth doesn't justify the P/E
Potentially undervalued relative to revenue
Reasonable vs book value
Negative earnings per share — loss-making
Negative return on equity
Learn about Ford Motor Company
What is Ford Motor Company?
Ford Motor Company is an iconic American automaker that designs, manufactures, and services a wide range of cars, trucks, SUVs, and electric vehicles. It generates revenue through vehicle sales, financing services via Ford Credit, and increasingly through software and mobility solutions. The company operates globally, competing in the highly cyclical automotive market.
Is Ford Motor Company a good investment?
Ford offers a reliable dividend yield and a strong position in the commercial vehicle market, though it faces significant pressure from intense EV competition and high transition costs. Investors should weigh its legacy brand strength against the risks of supply chain volatility and shrinking profit margins. Please note that this information is for educational purposes only and does not constitute financial advice.
How do you invest in Ford Motor Company?
You can invest in Ford by purchasing shares directly through a brokerage account using the ticker symbol F. Alternatively, you can gain exposure through broad market index funds or exchange-traded funds (ETFs) that include the automotive sector in their holdings.
Educational content generated by AI — not financial advice.
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News & Sentiment
RBC Capital Keeps Their Hold Rating on Ford Motor (F)
RBC Capital has maintained a Hold rating on Ford Motor (F) with a $15.00 price target, following a report by analyst Tom Narayan. Deutsche Bank also reiterated a Hold rating with the same price target. Ford Motor recently reported a quarterly revenue of $48.3 billion and a GAAP net loss of $1.33 billion for the quarter ending June 30.
Ford's canceled F-150 electric pickup is suddenly a hot seller. Why?
Ford discontinued the all-electric F-150 Lightning, but surprisingly, demand for used models has surged. The company is transitioning the F-150 Lightning to a long-range hybrid to address concerns about EV battery range and is also developing a new, affordable $30,000 electric pickup, the Fathom. Despite a significant drop in new F-150 Lightning sales, the used market sees them selling quickly, indicating consumer interest in more affordable and practical electric or hybrid options.

Ford Software Subscriptions Increased By Double Digits In Q3 2026
Ford announced a significant increase in its paid software subscriptions, exceeding 1.7 million through September 2026, marking a 40 percent rise over Q3 2025. This growth is driven by strategies such as BlueCruise and Ford Pro paid subscriptions, which aim to provide value to customers and fleets. The company has surpassed its 2024 goals for modem-equipped vehicles and attach rates, indicating continued success and profitability in this segment.

Honda plans 15 next-generation hybrids by 2030
Honda announced plans to launch 15 next-generation hybrid models globally by March 2030, primarily in North America, under the new "Honda Hybrid" name. This initiative follows a strategic shift away from significant EV investments due to substantial write-offs. The new hybrid system will feature a newly developed electric all-wheel-drive system, reduced weight, better roadholding, and aims for a 10% fuel economy improvement and 30% cost reduction compared to current systems.

Reshoring efforts bring billions to Kentucky as manufacturers face an evolving challenge
Manufacturing leaders in Kentucky report that reshoring and technological advancements are attracting billions of dollars in investments to the state. However, these developments also highlight a growing shortage of skilled technical workers. The article preview suggests that GE Appliances and Ford leaders discussed these challenges and opportunities.

GM, Ford active safety engineers to speak during SCRS OEM Summit at SEMA Show
Active safety engineers from General Motors and Ford will speak at the SCRS OEM Collision Repair Technology Summit at the SEMA Show next month. They will discuss the engineering decisions that influence vehicle safety before, during, and after a collision. The summit will also feature NHTSA Deputy Administrator Lee White discussing vehicle safety priorities and the agency's role.

Cybertruck Deliveries Look Dismal Again, After Truck Called "Biggest Flop In Automotive History"
Tesla's Cybertruck deliveries in Q3 2026 reached approximately 7,500 units, significantly underperforming its annual sales target of 250,000. Despite comparisons to historical automotive flops like the Ford Edsel and concerns about its future, the Cybertruck still outsells other electric pickups, highlighting the general softness in the EV truck market. Analysts suggest the truck may fade away rather than be discontinued, with a potential redesign considered a "futile effort."

Chinese battery giants turn to S.Korean suppliers to bypass US, European regulations
Chinese battery giants like CATL are increasingly turning to South Korean suppliers such as POSCO Future M and Enchem for battery materials. This strategic shift aims to navigate supply chain restrictions and sanctions imposed by the US and Europe. South Korean companies are also boosting their domestic production of critical battery components and securing raw materials from diverse global sources to reduce dependence on China.

General Motors Likely To Report Higher Q3 Earnings; These Most Accurate Analysts Revise Forecasts Ahead O
General Motors (NYSE: GM) is expected to report higher Q3 earnings and revenue on October 20th. Analysts forecast $3.61 earnings per share and $48.68 billion in revenue. Several analysts, including those from Goldman Sachs, Tigress Financial, Jefferies, Wells Fargo, and Morgan Stanley, have recently revised their price targets and ratings for GM stock ahead of the earnings call.

BofA Poll Shows Investors Most Exposed to Tech Stocks Since 2020
A Bank of America poll reveals that global investors are at their highest exposure to technology stocks since 2020, driven by the AI-powered equity rally. Despite this, some enthusiasm for AI is waning as investors question the return on heavy spending. The survey also indicates a shift towards bonds, with many participants becoming less pessimistic about fixed income.
Community Discussion
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Point & Figure Analysis
OHLC
Signals
as of 07 Oct 2026Targets
Famous Investors Holding F
Source: SEC Form 13F, reporting period 30 Jun 2026. 45-day lag applies.
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